October 2011
2 posts
Sphere gets deeper into digital with new...
Hot on the heels of the appointment of former DDB strategy director Craig Hunter as General Manager, The Sphere Agency has today announced the appointment of Daniel Hewitt to the new role of Digital Director. Former founder of the Rodeo Agency and most recently Technical Director at DDB, Daniel brings to the table a wealth of experience in the digital realm, including strategy, media, marketing...
Sphere office gets all dressed up
Check out our sexy new branded decals on our front window at The Sphere Agency office. We like it a lot and hope you do too!
September 2011
1 post
Sphere appoints new General Manager
The Sphere Agency has appointed Craig Hunter as their new General Manager. Craig Hunter has been in Australia for over eleven years, originally working for DDB as a strategy director and member of the management team in Melbourne. He then set up his own business, later selling the company to Photon in 2007. He continued to consult to advertising agencies and clients across branding, marketing...
August 2011
1 post
Sphere powers on with Bosch Power Tools.
The Sphere Agency, a full service strategic and creative agency with offices in Melbourne’s Richmond, has today released its first TVC for new client Bosch Power Tools. The TVC – directed by award winning director Tov Belling for The Pound - is part of a campaign to market Bosch’s DIY ‘Green’ range of power tools that is also set to take in print, digital and other executions across Australia...
June 2011
2 posts
Sphere on a roll with two new business wins.
The Sphere Agency, a full service strategic and creative agency with offices in Melbourne’s Richmond, has today announced a number of significant new business wins. In a competitive pitch, Sphere has picked up the Bosch DIY power tools account, while also securing Genesis Fitness Clubs as a client. In the case of Bosch, Sphere has secured the work to market their DIY ‘Green’ range of power...
May 2011
0 posts
The Sphere Agency parts ways with Nando’s
The Sphere Agency and Nando’s Australia have today announced they will be parting ways following a solid number of years working together. The Sphere Agency has been associated with Nando’s advertising for the last eight years, the first six looking after the below-the-line and local area marketing for the brand, and the last two years encompassing the full spectrum of the brand’s communications...
March 2011
1 post
Our Alana's gorgeous eyes!
Our Sphere Agency Account Executive, Alana, was spotted doing a bit of modeling in the attached article in the Herald Sun. The piece was pushing a new product that gives your car’s headlights some eyelashes. At Sphere, we’re always pushing something!
February 2011
1 post
Interflora’s new campaign blooms thanks to Sphere
The Sphere Agency has rolled out its first work for new client Interflora with a campaign set to cover national television, radio and extensive point-of-sale in time for Valentine’s Day. With a strong track record of aligning brands with music artists, Sphere brought on board Australian indie songstress Sally Seltmann. She wrote and recorded the track ‘You’re Always’ for which a beautiful...
November 2010
1 post
3 Point Motors ushers in a new era in style
3 Point Motors unveiled their new state-of-the-art showroom in Fairfield on Thursday 18th November. A stylish night full of music, entertainment, food, drink and celebration, the evening ushered in a new and exciting era for one of Australia’s oldest Mercedes-Benz dealerships, set to celebrate its 50th anniversary in 2011. Guests experienced the new showroom, service and parts facility that has...
September 2010
4 posts
Sphere drives new business with 3 Point Motors
The Sphere Agency is proud to welcome 3 Point Motors, an authorised Mercedes-Benz dealer, to its client roster.
Established in 1961, 3 Point Motors has a long, proud history in Melbourne with dealerships in Kew and the recently reborn state-of-the-art sales, parts and service facility in Fairfield.
“We’re delighted to be working with Sphere in what is an exciting time for Mercedes-Benz, having...
Here we go again!
So the Grand Final left everyone hanging without a result - and it all has to take place once more the following week. Here’s Sphere’s ad for Nando’s that put more spin on it than a 70metre torpedo punt.
Sphere blooms with Interflora win
The Sphere Agency has announced the recent win in a competitive pitch of international flower delivery brand Interflora.
“We’re delighted about the win and look forward to working on a magnificent heritage brand,” says Michael Abdul, Managing Director of The Sphere Agency.
Interflora is the leading online florist delivery service in Australia. Over their 100 plus years in business, they have...
Nando’s celebrates us finally having a government
The independents finally made a decision, and we think Sphere’s ad for Nando’s echoed the sentiment of the Australian people.
August 2010
4 posts
Nando’s gets all hung up
With such a tight federal election not producing an immediate result, a hung parliament was a distinct possibility. So Sphere’s ad for Nando’s seemed highly relevant with Australia not being able to split the two party leaders.
Ben says goodbye. Nando’s says what it likes.
Bad boy turned good Ben Cousins has announced his retirement from the AFL and here’s Sphere ad for Nando’s to mark the occasion, just like Ben has his famous ‘mark’ on his stomach. And Mel and Kochie on Sunrise liked this one too.
Sphere rolls to the other side of Richmond
The Sphere Agency has rolled from one side of Richmond to the other and moved into our new and larger offices in the Rosella Complex. Having outgrown our Bromham Place premises we’re now on Level 1 at 6 Palmer Parade in Richmond, off Balmain Street near the Cherry Tree Hotel.
Sphere does 'hard labor' on ABC-TV’s Gruen Nation
Sphere Creative Director Darren Fishman recently appeared on the ABC-TV program Gruen Nation, representing the agency and presenting our ad as part of ‘The Pitch’ segment. We were asked to create a mock ‘Labor Fear’ ad for the Liberal Party on the show which aired during the federal election. Watch the segment and you can also view the ‘Inside The Pitch’ piece with Darren talking about...
July 2010
4 posts
Are tactical political ads dangerous?
See what our Creative Director, Darren Fishman, had to say on the subject in this Q&A from AdNews magazine.
The politics of Sphere
Campaign Brief recently picked up on the “Julia Gillard” campaign poster we proposed as part of The Age’s article and have run some comments from our Creative Director on the thinking behind our ‘mock’ campaign idea. Have a look here…
Sphere on The Gruen Sessions
Sphere Managing Director, Michael Abdul was recently on The Gruen Sessions, discussing with the guys all things to do with topical, rapid response advertising. It’s something Sphere is well known for through our work for client Nando’s.
Sphere gets political in The Age
When Melbourne’s ‘The Age’ newspaper did a front page piece on marketing Julia Gillard, they were after the experts’ views. So they came to The Sphere Agency to lend a hand. Take a look at campaign idea we put together and some quotes from Creative Driector, Darren Fishman.
June 2010
7 posts
‘Hearts On Fire’ in Music Network
Music Network magazine recently did an article on The Sphere Agency and our ‘Hearts On Fire’ music initiative for client Nando’s. And have a look at an article from the Adelaide Advertiser here… Adelaide Advertiser
Nando’s ‘Julia’ ad gets media coverage
The Sphere Agency’s press ad for Nando’s - about Julia Gillard becoming PM - got a mention from Mel and Kochie on Sunrise. Have a look at the video link.
Nando’s says ‘Chicks Rule’
With Julia Gillard being chosen by her party to lead the nation, we came out with this press ad for Nando’s marking her elevation to the highest position in the land.
Hearts On Fire in Ad News
Ad News has done an article our ‘Hearts On Fire’ music initiative for client Nando’s. Have a look at it here.
Hearts on Fire music video
The fantastic music video for ‘Hearts On Fire’ has just been released. Shot in Sydney with a whole lot of local peeps, it shows Dennis and Andrew from Disco Montego amongst it all. The song’s an initiative for our client Nando’s, celebrating the world coming together in South Africa for the World Cup, while helping Nando’s raise awareness for the United Against Malaria cause.
Hearts On Fire event pics
Wednesday 9th June in Federation Square, a huge crowd gathered to take part in the filming of the music video for the song ‘Hearts On Fire’. An initiative for our client Nando’s, it’s a song celebrating the world coming together in South Africa for the World Cup, while helping Nando’s raise awareness for the United Against Malaria cause.
Supermodels really do eat!
We recently got Nando’s involved with Australian Fashion Week, having them feed the models and setting up the Nando’s Lounge at the event to offer a hospitality area. It was a great success and you can see the video Fashion TV put together of it all here.
May 2010
1 post
Akers comes out for Nando’s
When AFL footballer Jason Akermanis came out with some controversial comments about gays playing in the AFL, a media circus ensued and we came up with a press ad for Nando’s. Aker thought that the AFL wasn’t ready for gay players to come out, and that they should stay in the closet. But Nando’s thought that everyone should come out - for some of their flame-grilled PERi-PERi chicken.
April 2010
1 post
Lillian Frank stars for Adriatic Furniture
Melbourne socialite and philanthropist Lillian Frank is starring in a new series of television commercials for Melbourne fashion retailer Adriatic Furniture. The flamboyant personality shot a series of ads that debuted over the Easter weekend that continue the brand’s “The Furniture those rich people don’t want you to have” campaign theme. The television commercials depict Lillian...
March 2010
1 post
Mumbrella on Nando’s ‘Bingle Free’ Zone
http://mumbrella.com.au/nandos-goes-bingle-free-20541
Here’s how website Mumbrella reported on our ‘Bingle Free Zone’ idea for Nando’s that featured a topical radio ad and print-out poster download while she was the media’s centre of attention.
January 2010
1 post
B&T on Sphere opening in Sydney
With Sphere opening its new Sydney office with Jono Francisco at the helm, here’s B&T’s report on it all.
November 2009
1 post
Hutchy on Nando’s and Warwick Capper
When we got Warwick Capper to star in our campaign for Nando’s new Tropico Burger it certainly got people talking - Most of all Warwick! ‘The Wizz’ loved the attention, and the Herald Sun gave him another helping of it with this massive piece.
October 2009
1 post
B&T on Nando’s partying with the Peas
The Sphere Agency got Nando’s involved in a unique initiative to present the Black Eyed Peas wrap party when one of the biggest groups in the world was touring Australia. Here’s how B&T reported on it.
July 2009
2 posts
‘9am’ coverage of Nando’s Bruno stunt
Following our Bruno stunt at the premiere of his film In Sydney, the 9am show reported on what happened the night before and here’s how Angela Bishop saw the shocking results unfold.
‘This Afternoon’ coverage of Nando’s Bruno stunt
After The Sphere Agency put together the cunning stunt that “out-Bruno-ed Bruno” at his own film premiere - and made a saucy mess in the process - here’s just some of how the media reported on it the next day.
May 2009
1 post
Nando’s goes Chk Chk Portuga-ZOOM!
Sphere had helped Nando’s continued its run of topical ads with a new radio commercial spoofing Clare from Kings Cross that replaces her now famous “Chk Chk Boom” catchphrase with “Chick-Chick Portuga-ZOOM”. Part of Nando’s ‘Portugasm’ campaign, the radio spot recreates the Kings Cross incident where Clare Werbeloff gave her false account of a shooting, creating the phenomenon. Check out some...
September 2007
2 posts
Sphere Agency appoints music director
Sphere has brought the respected Dennis Dowlut on board as Music Director and here’s how B&T reported the news.
Indie agency widens its Sphere of influence
B&T did a feature article on what’s happening down at The Sphere Agency, interviewing our MD, Michael Abdul.
July 2007
1 post
Sphere gives Qantas
a new look
When the Herald Sun did an article on the rebranding of Qantas they asked some advertising agencies what they would do with the brand. You can see our concept for a new plane tail design and the interview with Creative Director, Darren Fishman, in the article.
The Sphere Agency’s concept for a new Qantas plane tail design.